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Churchill Ice Cream has to date made two unsuccessful attempts to become an international company.(d) What reasons would you suggest to explain this failure of Churchill Ice Cream to become an internationalcompany? (5 marks)
题目
Churchill Ice Cream has to date made two unsuccessful attempts to become an international company.
(d) What reasons would you suggest to explain this failure of Churchill Ice Cream to become an international
company? (5 marks)
相似考题
参考答案和解析
正确答案：
(d) The two international strategies pursued to date are through organic growth (the stores in North America) and acquisition (the
companies in Germany and Italy). Neither seems to have worked. Here there seem to be some contradictions while global
tastes and lifestyles are argued to have developed – convergence of consumer tastes lies at the heart of this – but this does
not seem to have benefited Churchill. One questions the learning that these two unfortunate experiences have created. Of the
three core methods of achieving growth, namely organic, acquisition and joint venture, only joint venture remains to be tried.
The reasons for the international failures are clearly complex but one could argue that the strategy has been curiously na?ve.
Certainly, it has pursued a high-risk strategy. Exporting, perhaps through identifying a suitable partner, might create the
learning to lead to a more significant market entry. There is a need to understand local tastes; indeed the whole of the
marketing mix in the chosen market(s), and decide on appropriate strategy. A strategy based upon the acquisition of
companies and their consequent development represents a large investment of capital and requires considerable managerial
attention and expertise. Equally, the attempt to use the Churchill domestic format of opening its own stores creates both a
major financial commitment and the need to manage a radically different operation. One must seriously question whether
Churchill has these capabilities within a family-owned business. Clearly there are differences between the ice cream markets
in various countries, though the emergence of global brands suggests some convergence of tastes. Such differences reflect
differing cultures, tastes and competitive behaviour in each country. The lesson from Churchill’s international initiatives is that
national differences need to be carefully understood. There is little evidence that Churchill has understood these differencesor indeed learnt from them.
(d) The two international strategies pursued to date are through organic growth (the stores in North America) and acquisition (the
companies in Germany and Italy). Neither seems to have worked. Here there seem to be some contradictions while global
tastes and lifestyles are argued to have developed – convergence of consumer tastes lies at the heart of this – but this does
not seem to have benefited Churchill. One questions the learning that these two unfortunate experiences have created. Of the
three core methods of achieving growth, namely organic, acquisition and joint venture, only joint venture remains to be tried.
The reasons for the international failures are clearly complex but one could argue that the strategy has been curiously na?ve.
Certainly, it has pursued a high-risk strategy. Exporting, perhaps through identifying a suitable partner, might create the
learning to lead to a more significant market entry. There is a need to understand local tastes; indeed the whole of the
marketing mix in the chosen market(s), and decide on appropriate strategy. A strategy based upon the acquisition of
companies and their consequent development represents a large investment of capital and requires considerable managerial
attention and expertise. Equally, the attempt to use the Churchill domestic format of opening its own stores creates both a
major financial commitment and the need to manage a radically different operation. One must seriously question whether
Churchill has these capabilities within a family-owned business. Clearly there are differences between the ice cream markets
in various countries, though the emergence of global brands suggests some convergence of tastes. Such differences reflect
differing cultures, tastes and competitive behaviour in each country. The lesson from Churchill’s international initiatives is that
national differences need to be carefully understood. There is little evidence that Churchill has understood these differencesor indeed learnt from them.
更多“Churchill Ice Cream has to date made two unsuccessful attempts to become an international company.(d) What reasons would you suggest to explain this failure of Churchill Ice Cream to become an internationalcompany? (5 marks)”相关问题
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第1题：
During the year the internal auditor of Mulligan Co discovered several discrepancies in the inventory records. In a
statement made to the board of directors, the internal auditor said:
‘I think that someone is taking items from the warehouse. A physical inventory count is performed every three months,
and it has become apparent that about 200 boxes of flat-packed chairs and tables are disappearing from the
warehouse every month. We should get someone to investigate what has happened and quantify the value of the
loss.’
Required:
(c) Define ‘forensic accounting’ and explain its relevance to the statement made by the internal auditor.
(5 marks)
正确答案：
(c) Forensic accounting is where an assurance provider investigates a specific issue, often with a legal consequence, such as a
suspected fraud. Specifically it is the process of gathering, analysing and reporting on data for the purpose of finding facts
and/or evidence in the context of financial/legal disputes and/or irregularities. The forensic accountant will also give
preventative advice based on evidence gathered. This advice is based usually on recommendations to improve the internal
control systems to prevent and detect fraud.
The relevance here is that Webb & Co are likely to be asked to provide a forensic accounting service to Mulligan Co.
The investigation will consider two issues – firstly whether the fraud actually happened, and secondly, if a fraud has taken
place, the financial value of the fraud. The investigation should determine who has perpetrated the fraud, and collect evidence
to help prosecute those involved in the deception.
In this case the suspicion that inventory is being stolen should be investigated, as there could be other reasons for the
discrepancy found in the inventory records. For example, the discrepancy could be caused by:
– Obsolete or damaged inventory thrown away but not eliminated from the inventory records
– Despatches from the warehouse not recorded in the inventory management system
– Incoming inventory being recorded incorrectly (e.g. recorded twice in the inventory management system)
– Inventory being held at a separate location and therefore not included in the count.
If it is found that thefts have taken place, then the forensic accountant should gather evidence to:
– Prove the identity of the persons involved
– Quantify the value of inventory taken.
The evidence gathered could be used to start criminal proceedings against those found to have been involved in the fraud. -
第2题：
What foods are served at the dinner party?A、Burgers and pizzas.
B、Steamed fish, ice-cream cake and chocolates.
C、Bones, chili and tea leaves.
D、Chocolates alone.
参考答案：B
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第3题：
National Ice Cream Day starts in 1984.()
正确答案:错
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第4题：
Seafood and ice cream are served at all fast food restaurants．aren’t they?
A．Certainly．
B．Yes，they are．
C．N0，I’m afraid not．
D．N0，only at a few of them．
正确答案：C
从句子“Besides，fast food，Italian food．chicken，seafood and ice-cream are very many．”可知卖seafood与ice—cream的快餐店有很多(very many)，但并非所有的快餐店都出售seafood与ice—cream。 -
第5题：
Our eating habits are very important for good health and a strong body.There are times when?most of us would rather eat sweets and ice-cream than meat and rice.Sweets and ice-cream are not?bad if we eat them at the end of a meal.If we eat them before a meal,they may take away our appe-tite（食欲）~It is important for us to eat our meals at the same time each day.When we feel hungry,it is a sign that our body needs food.When we feel angry or excited,we may not want to eat.A long time ago,in England,some judges used to decide whether a man was telling the truth by giving him some dry bread.If the man could not eat the bread,it showed that he was telling lies.Although this seems very strange and rather foolish,it is indeed a very good way of finding out the fact.A man who is worrying about something has difficulty in eating anything dry.Because he is worrying,he loses his appetite and does not want to eat.
A man who is worrying__________.A.has a better appetite
B.likes to tell lies
C.likes to eat ice-cream
D.has a poor appetite答案：D解析：由倒数第二句“A man who is worrying about?something has difficulty in eating anything dry．”可知，为某事感到焦虑的人很难吞下较于的食物。have difficulty in?doing sth．意为“做某事有困难”。D项“has a poor appe-tire”意为“没有胃口，不想吃东西”，与原文意思最接近。
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第6题：
单选题A similar wrong idea is that fish and ice cream when ____ at the same time form a poisonous combination.Aeating
Bbeing eaten
Ceaten
Dto be eaten
正确答案： C解析： -
第7题：
单选题A: Would you like to have some ice-cream? B: ______AI’ll say.
BI wish I could, but I’m on a diet.
CI don’t feel like eating.
DMy goodness!
正确答案： D解析：
此题中说话人请吃冰激凌。B选项为正确答案。对方委婉谢绝说：“真想吃，可是我在节食。”A项是赞同对方看法的习惯用语；C项“我不想吃”，回答唐突，不礼貌；D项用于表达惊奇。 -
第8题：
单选题Jane:Oh, that was a delicious meal! Bill:What would you like for dessert? Jane:Nothing, thank you. Bill: Are you sure you don’t want any? Jane:Yes, I’m sure._____ Bill: You look fine to me.AI must take care of my teeth.
BBut I don’t mind some ice-cream.
CI’m too full to eat anything more.
DI must watch my figure, you know.
正确答案： A解析：
根据Bill最后说的一句话You look fine to me可知，上面一句和长像有关。四个选项中只有D符合。figure这里是“身材”的意思。 -
第9题：
问答题Test 12 Friendship is forever a topic for human beings. How do you view “friendship”? Write on ANSWER SHEET TWO a composition of about 200 words on the following topic:FRIENDSHIP You are to write in three parts. In the first part, state specifically what your idea is. In the second part, provide one or two reasons to support your idea OR describe your idea. In the last part, bring what you have written to a natural conclusion or a summary. Marks will be awarded for content, organization, grammar and appropriateness. Failure to follow the instructions may result in a loss of marks.正确答案：
【参考范文】
Friends are indispensable in our daily life. When we feel happy, we can share the pleasure with them; when we feel gloomy, friends will comfort us; when we have some secrets, we just want to share them with friends; and when we have difficulties, friends are always ready to help us.
Life is a bouquet, friendship is flower. We cannot live without friendship just as we cannot survive without air or water. Friendship gives us a feeling of security and warmth; friendship encourages us to go ahead when we encounter difficulty.
Building friendship takes time. True friendship requires equality and loyalty. It is an in-depth relationship combining trust, support, understanding, empathy and intimacy. True friendship should be able to stand all kinds of tests. Just as an old saying goes, “A friend in need is a friend indeed.”
In conclusion, we must treasure our friends and friendship. A good friend can be a good companion in our lives. The more friends we have, the more help we can get from them and the more pleasure we can share with them. If we have true friends, we will feel happy in the world.解析： 暂无解析 -
第10题：
单选题（）is formed when the droplets or ice crystals in clouds have become sufficiently large to fall to the ground.AHumidity
BTemperature
CPrecipitation
DWind
正确答案： A解析： 暂无解析 -
第11题：
单选题Different foods are to be found on three shelves in a fridge. Butter is kept below the eggs while cheese is kept above the milk. The butter is also above the milk, but the eggs are on the same shelf as the yoghurt. The ice cream is above the cheese. What is on the bottom shelf?AButter.
BEggs.
CCheese.
DMilk.
正确答案： D解析：
从题意中可以得知，Butter在eggs下面，即Butter不在最高一层，下面又提到The butter在milk上面，而冰箱总共三层，从而可推出milk肯定在最底层。 -
第12题：
单选题The ice cream cone, the hamburger, and iced tea were all introduced at the 1904 Louisiana Purchase Exposition informally known as the St. Louis Fair.Apreviously
Bunofficially
Cvisibly
Dexperimentally
正确答案： C解析： 句意：冰激凌蛋卷、汉堡包和冰茶都是在1904年路易斯安那采购博览会（非正式称为圣路易斯博览会）引进来的。informally非正式的。unofficially与之同义。previously先前地。visibly可见地。experimentally实验性地。 -
第13题：
--- _____________?
--- Ice cream for me please.
A. Are you ready to order
B. Would you like to go to the cinema tonight
C. What is this
参考答案：A
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第14题：
_____ ice cream in the world is more delicious than American ice cream.
A: None
B: Neither
C: Not
D: No
参考答案：D
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第15题：
To help with this ________, the yogurt shop TCBY has been creative to sell yogurt as well as low－fat ice cream.A.practice
B.person
C.reason
D.problem
答：D
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第16题：
Ice Cream Taster Has Sweet Job
John Harrison has what must be the most wanted job in the United States. He’s the official taster for Edy’s Grand Ice Cream, one of the nation’s best-selling brands. Harrison’s taste buds are insured for $1 million. ___1___ And when he isn’t doing that, he travels, buying Edy’s in supermarkets all over the country so that he can check for perfect appearance, texture, and flavor.
After I interviewed Harrison, I realized that the life of an ice cream taster isn’t all Cookies ’n Cream — a flavor that* he invented, by the way. No, it’s extremely hard work, which requires discipline and selflessness.
For one thing, he doesn’t swallow on the job. Like a coffee taster, Harrison spits. Using a gold spoon to avoid “off” flavors, he takes a small bite and moves it around in his mouth to introduce it to all 9,000 or so taste buds. ___2___ Then he breathes in gently to bring the aroma up through the back of his nose. Each step helps Harrison evaluate whether the ice cream has a good balance of dairy, sweetness, and added ingredients 一 the three-flavor components of ice cream. Then, even if the ice cream tastes heavenly, he puts it into a trash can. A full stomach makes it, impossible to judge the quality of the flavors.
During the workweek, Harrison told me that he has to make other sacrifices, too: no onions, garlic, or spicy food, and no caffeine. Caffeine will block the taste buds, he says, so his breakfast is a cup of herbal tea. ___3___
Harrison’s family has been in the ice cream business in one way or another1 for four generations, so Harrison has spent his entire life with it2. However, he has never lost his love for its cold, creamy sweetness. ___4___ On these occasions3, he does swallow, and he eats about a quart (0.95 liters) each week. By comparison4, the average person in the United States eats 23.2 quarts (21. 96 liters) of ice cream and other frozen dairy products each year.
Edy’s ice cream is available in dozens of flavors. So what flavor does the best-trained ice-cream taster in the country prefer? Vanilla! In fact, vanilla is the best-selling variety in the United States. ___5___ “It’s a very complex flavor,” Harrison says.
词汇：
taste bud 味蕾
texture /'tekst /a/ n. 质地
aroma / 'r um / n. 芳香
vanilla /v 'ml / n. 香草
注释：
1. in one way or another：以某种方式,用这样或那样的方式
2. has spent his entire life with it：为此他已付出一生。spend.…with sth.：花（时间等）在某事上
3. on these occasions：在这种场合下
4. by comparison：相比之下
练习：
A However, you should never call it plain vanilla.
B He even orders ice cream in restaurants for dessert.
C Next he smack-smack-smacks his lips to get some air into the sample.
D This is a small price to pay for what he calls the world’s best job.
E In his younger days, he would help out at the ice cream factory his uncle owned.
F He gets to sample 60 ice creams a day at Edy’s headquarters in Oakland, California.答案：解析：1. F 文中第一段讲了Harrison的工作情况。后文提到他休假时的情况，所以此处应为对他工作状态的介绍。
2. C 第二段主要介绍了他工作时品尝冰淇淋的过程。前文介绍了刚入口中的情况，此处应该是后续介绍。
3. D 第四段讲了他为此工作做出的牺牲。
4. B 此处前文讲到他仍然爱吃冰淇淋，所以此处B选项最符合原文。
5. A 根据后文讲“香草是一种复杂的口味”可以推断此处应为A选项。
冰淇淋品尝师一一一份甜蜜的职业
约翰·哈瑞森拥有一份可能是美国人最想要的工作。他是一名职业的冰淇淋品尝师，供职于美国最畅销的冰淇淋品牌之一Edy’s Grand Ice Cream。哈瑞森已经给味蕾投保了100万美元。他每天要在位于加州奥克兰的Edy’s总部尝试60种冰淇淋样品。休假时，他会去旅行，并且到全国各地的超市买来Edy’s产品，以便检査外观，质地和口味是否完美。
在采访完哈瑞森之后，我发现一个冰淇淋品尝师的生活并不像他发明的奶油曲奇味雪糕那样甜。这是一个需要克制和无私的艰难工作。
首先，工作时他不能咽下冰淇淋，只能像咖啡品尝师那样吐出。为了避免其他味道的混入，他用金制的汤匙舀取冰淇淋，咬一小口在口中搅动，让大约9 000个味蕾全部都能感觉到味道，然后他不断咂嘴唇好让空气进入口中。接着，他轻轻吸一口气，让冰淇淋的芳香窜入鼻中。每一个步骤都有助于哈瑞森判断出这款冰淇淋的牛奶、甜度和添加剂这三种成分是否已达到完美的平衡。即使这个冰淇淋尝起来极其美味，他接下来也会把它扔到垃圾桶里。饱腹感是不可能判断出口味的品质的。
哈瑞森告诉我说，在工作周，他也不得不做出很多牺牲：不能吃洋葱、大蒜或辣的食物以及含咖啡因的食物。因为咖啡因会限制味蕾，所以他早饭时只喝一杯花草茶。这只是他为了自己口中世界上最好的工作所付出的一个小代价。
哈瑞森的家族中已经有四代人以这样或那样的方式在冰淇淋行业工作，所以他已经为此付出了一生。但他并没有失去对这种凉爽油腻的甜品的爱。他甚至会在餐厅中点冰淇淋作为甜品。在这些时候，他会咽下它们，他每周大概会吃掉一夸脱（0.95升）的冰淇淋。而美国普通人平均每年要吃掉23.2夸脱（21. 96升）的冰淇淋和其他冰冻奶制品。
Edy’s的冰淇淋有几十种口味。哪种口味才是这个国家最有经验的冰淇淋品尝师的最爱呢 香草味的！事实上，香草口味是全美最畅销的。但是，你不能称它是纯香草口味。“这是个很复杂的口味，”哈瑞森说道。 -
第17题：
Our eating habits are very important for good health and a strong body.There are times when?most of us would rather eat sweets and ice-cream than meat and rice.Sweets and ice-cream are not?bad if we eat them at the end of a meal.If we eat them before a meal,they may take away our appe-tite（食欲）~It is important for us to eat our meals at the same time each day.When we feel hungry,it is a sign that our body needs food.When we feel angry or excited,we may not want to eat.A long time ago,in England,some judges used to decide whether a man was telling the truth by giving him some dry bread.If the man could not eat the bread,it showed that he was telling lies.Although this seems very strange and rather foolish,it is indeed a very good way of finding out the fact.A man who is worrying about something has difficulty in eating anything dry.Because he is worrying,he loses his appetite and does not want to eat.
It is good to eat sweets and ice-cream__________.A.when we are hungry
B.when we want to
C.after the meal
D.before the meal答案：C解析：由第三句“Sweets and ice-cream are not bad if?we eat them at the end of a meal．”可知饭后吃糖果和冰淇淋不是件坏事。故答案为C项。 -
第18题：
单选题In regions where ice conditions prevail in the winter，（）.Athe lantern panes of unattended lights may not become covered with ice or snow
Bthe lantern panes of unattended lights may become covered with ice or snow
Cice or snow is likely caused colored
Dthe white lights are likely caused to appear colored
正确答案： B解析： 暂无解析 -
第19题：
单选题You have your choice of three（）of ice cream.Avarieties
Btops
Crespects
Ddecks
正确答案： A解析： varieties品种; 变化; 种种( variety的名词复数 ); 变种
tops最上等的，第一流的; 顶( top的名词复数 ); 盖; 首位; 上部
respects敬意; 敬意，问候; 考虑( respect的名词复数 ); 关联; 尊敬; 尊重( respect的第三人称单数 ); 关心; 慎重对待
decks a floor built across a ship over all or part of its length 甲板( deck的名词复数 ); 层面; -
第20题：
问答题In the past few decades,“generation gap” has become a quite popular phrase, signifying the barrier between parents and children. But what has caused the barrier, why do people living together disagree with each other? Write a composition of about 400 words on the following topic:Who Has Dug The Generation Gap? In the first part of your writing you should present your thesis statement, and in the second part you should support the thesis statement with appropriate details. In the last part you should bring what you have written to a natural conclusion or a summary. Marks will be awarded for content, organization, grammar and appropriateness. Failure to follow the above instructions may result in a loss of marks.正确答案：
Who Has Dug the Generation Gap? Since its invention, the phrase generation gap has spread all over the world in almost an instant. In the past few decades, although human beings are striving toward more common goals, the gap between parents and children seems to be widening. It is high time that we thought about the causes of this prevailing trouble.
The most important reason is that parents and children hold different values. With the constant development of technology, social values are also undergoing continuous changes. Because parents and children belong to quite different times, they naturally belong to different value groups, and this in turn leads to the barrier between different generations. For example, our parents living in the 1960s think that people should cherish their membership in their groups, and should adapt themselves to their groups, but we emphasize individual values and are ready to leave our groups at any moment in search of a better one. It is unlikely for people holding different values to agree on everything in life, and the barrier is, therefore, also unavoidable.
Another important reason for the generation barrier is lack of communication. A good talk can sometimes dissolve the disagreement between people with different values, but the trouble is that there is not enough communication. With the ever increasing pressure in work and life, parents are spending less effort and time with children; the children, faced with heavy study load or various distractions such as IV plays and computer games, are also spending less time with their parents. This results in a lack, or an inability, of communication when it is necessary.
Besides these two general reasons, there may be some special cases. According to a recent report, about 5 per cent of generation gap results from irresponsible parents. Some parents, especially those without good education, tend to evade the duty of raising and caring their children. The same report also reveals that about 3 percent of the problem results from problematic children who consistently refuse parents~ help. This type of cases represents only a small portion, but the problem is often more serious.
In a word, except for some special cases, barriers come into being either because the two parties involved embrace too different values or because they are not talking to each other often enough. After finding out the reasons, we may know that it is wrong to blame parents or children for the barriers, and we should mainly encourage communication, for if parents and children can talk to each other more, barriers will have less opportunity to stay.解析： 本文要求分析父母与子女之间产生隔阂的原因，属于因果关系的说明文。文章引言段采用了开门见山的方式，直接以代沟开始。Thesis statement用的是It is high time that we thought…，婉转但仍然达到了目的。正文段的衔接词很好地体现了各要点间的主次关系，用得非常恰当。结论段虽然提到三个要点，其实质是在强调前面两个，更强化了文章的衔接。因为是谈问题的原因，所以结尾处的最终评论就采用解决方法，非常自然协调。 -
第21题：
问答题With the rapid development of world economy, energy problem has become a heated issue confronted by many nations. Many people are worrying that one day all the energy would run out and nothing but waste is left to future generations. Write a composition of about 400 words with the following title, giving your suggestions on the solutions of energy problem.HOW TO SOLVE THE ENERGY PROBLEMIn the first part of your writing you should present your thesis statement, and in the second part you should support the thesis statement with appropriate details. In the last part you should bring what you have written to a natural conclusion or a summary. Marks will be awarded for content, organization, grammar and appropriateness. Failure to follow the above instructions may result in a loss of marks.正确答案：
HOW TO SOLVE THE ENERGY PROBLEM Energy is one of the biggest problems people are faced with today. Many people are afraid that the amount of our natural resources is very limited, and that if we use it at the present rate, the world is most likely to run out of oil, coal and metals, and to run short of food in the near future. Since this will lead to a serious energy crisis and thus threaten mankind's survival, it is urgent to take effective measures to solve this problem.
The majority of people respond to the problem with a clamor for more severe conservation of our natural resources. It is necessary because much of our energy in the form of oil, coal, iron, gas, electricity, food and the like has been wasted prodigally in the industrial and personal consumption. In some countries, this waste becomes habitual and traditional, to the extent that people are seldom aware of it in their daily life and prone to think of natural resources as inexhaustible. So it is argued that ff all people realize that wastefulness in dealing with these natural resources means that we will leave our descendents a devastated world, and if all people make serious efforts to practice conservation in using energy, the present drain on the limited and irreplaceable resources will certainly slow down.
But conservation alone is not all the answer. Another and perhaps the best way to solve the energy problem is to develop new sources of energy. It is obvious that even if we can save much energy by using it carefully, we probably cannot avoid using up certain natural resources in the future. However abundant the mineral wealth of the country may be, it does not reproduce itself. When the resources are gone, they are gone forever and are bound to be exhausted ultimately. Practicing conservation can only delay the energy crisis, but cannot solve it completely. In the long run, we must try to develop substitutes such as solar energy, nuclear energy and so on. We must find new supplies in unexplored areas such as new kinds of food in the ocean and new kinds of power on other planets.
Human beings are by nature optimistic. Faced with the approach of energy crisis, we certainly should live a new life based on conservation not waste and even practice a rational system ff necessary. But the best solution would be to spend our money and energy on developing new natural resources.解析：
本文探讨了能源危机问题。作者开门见山提出论点：能源危机问题是我们 急需解决的问题。第二段作者论述了一般人对这一问题的看法：保护自然资源。不过作者认为仅仅保护还不够，从而引出第三段：开发新资源。最后一段 作者总结上文，提出解决能源危机需要保护与开发相结合。 -
第22题：
单选题The little girl was crying because her mother didn’t allow her ______ the ice cream.Aeat
Beats
Cto eat
Date
正确答案： D解析：
句意：那个小女孩在哭，因为她的妈妈不让她吃冰淇淋。本题考查非谓语动词的用法。allow sb. to do sth. 意为“允许某人做某事”，为固定搭配。因此只有C项符合题干语境。 -
第23题：
问答题Did you ever have an 21 or an idea that you knew was important, but you couldn’t put it into words? Poetry is one kind of writing that can capture such emotions and ideas and give them form. A poet’s 22 is different from that of other kind of writers. Imagine a scientist writing about ice cream. The scientist might discuss the 21 of milk fat in the ice cream or its 21 . A historian might write about how Marco Polo brought the idea for the frozen 21 to Europe from China. A business person might write about the numbers of 21 of ice cream that people buy every month. But the poet will try to create an “ice cream 21 .”Poetry has been called “the best words in the best order.” Poets choose words carefully and put them in 21 relationships to each other. Every word in a poem is an important part of the whole 21 . A poem is not just the work and joy of the poet. You, the reader, must 21 . Your ear must hear the poem’s “music”. Your eye must see how the poem looks on the page. Your mind must find images and meaning in the poem.正确答案：
21.emotion
22.purpose
23.amount
24.temperature
25.dessert
26.gallons
27.experience
28.specific
29.deign
30.participate
【录音原文】
Did you ever have an emotionor an idea that you knew was important, but you couldn’t put it into words? Poetry is one kind of writing that can capture such emotions and ideas and give them form.
A poet’s purposeis different from that of other kinds of writers’. Imagine a scientist writing about ice cream. The scientist might discuss the amountof milk fat in the ice cream or its temperature. A historian might write about how Marco Polo brought the idea for the frozen dessertto Europe from China. A businessperson might write about the numbers of gallonsof ice cream that people buy every month. But the poet will try to create an “ice cream experience.”
Poetry has been called “the best words in the best order.” Poets choose words carefully and put them in specificrelationships to each other. Every word in a poem is an important part of the whole design.
A poem is not just the work and joy of the poet. You, the reader, must participate. Your ear must hear the poem’s “music.” Your eye must see how the poem looks on the page. Your mind must find images and meaning in the poem.解析： 暂无解析